Whether
you are a new face or an established model chances are that at some
point you
will consider joining a modelling agency. Though in India there are a
lot of
successful freelance models it is still close to impossible to
regularly work
with high fashion brands without being signed with a reputed agency.
Selecting
the right modelling agency to work with is one of the most important
decisions
for any professional model. Even if an agency is reputed it does not
mean that
they will be able to find quality projects for you. There for you have
to
consider various factors to figure out what agency is a fit for you.
1.
Create a shortlist of agencies
The
first step is to create a list of potential agencies that you would
like to be
a part of. These can be agencies that either have a name in the
industry or
agencies that you have heard off through your friends or contacts. If
you know
people who are industry professionals, ask them for recommendations.
Try to
find agencies that are best suited for you. Different agencies look for
and
prioritize different kinds of models. For example, if you want to get
casted
for music videos it will not be help full to you to get signed with an
agency
that only works in the editorial space. Look through our list of
different
categories of modelling jobs and identify which category you want to
focus on
and then look for agencies that specialize in that category.
2.
Run a background check.
The
second step is to run a basic background check. Look at the location of
the
agency and the size. How many people work for the agency and who are
the other
models represented by them. The most important factor to look for is
how much
work models represented by an agency are getting and more importantly
what kind
of brands and projects are they working on. An agency or a model might
have a
lot of great photos on their social media page but there is also a
possibility
that these pics are just from test shoots and not paid projects. Apart
from
this just run a basic search to see if there are any controversies or
scams
associated with the agency. After this you should have a clear idea of
which
agencies are right for you.
3.
Get your portfolio ready and apply.
Once
you have created a shortlist of potential agencies the next step is to
get all
your material ready. Different agencies have different process and
requirement
of application. Make sure you go though there website carefully and
follow
their specific requirements.
Most
agencies will ask for polaroids. Make sure that you are submitting
polaroids
with right angles and clothes. Along with your polaroids you can also submit your
headshots, acting
resume and a demo reel and a cover letter. Most top agencies will get
dozens of
submissions each day so if you don't get a response first, you can send
the
application again in a couple of weeks but make sure not to spam them.
If you
have contacts associated with agency you can also ask them to recommend
you.
If
you do not get a
good response, the next step is to figure out what's not working. shoot
new
polaroids and rework you submitted content. A lot of times
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