with New York based Indian fashion model Krithika Reddy
|Krithika Reddy is an International Model,
women's health and
environmental activist, holistic health and clean skincare blogger, and
student of herbalism. She was born in Hyderabad, India and grew up in
United States between Atlanta and Houston.
career goal is to become an influential model and use her platform to
change the world. When I'm not modeling, I'm working on social change
projects, partnerships with non-profit organizations & ethical
also creates content on living a holistic lifestyle.
energy and whimsical spirit makes her stand out, she truly loves what
wholeheartedly, every part of it!
IM: What was a major turning point in your life
Krithika: As a model, a major turning point in my life
was when I began getting
booked for jobs based on who I am as an individual and what I stand
began with getting booked for Vogue Italia partly for my endometriosis
advocacy, and then escalated to working with brands due to my
IM: Were you
intimidated initially, when you first found yourself in this industry?
Krithika: I wasn't intimidated per se, but there are
intimidating aspects of the
insane competition in the industry. Modeling feels instinctual to me, I
home since the first time I posed in front of a camera. Breaking into
industry, however, was intimidating in that it takes a lot of hard work
some luck for brands to begin noticing your unique brand and
you from the thousands of other faces they can potentially decide to
IM: What makes you unique and stand out as a
Krithika: I think that my goal of using my platform to
activate social change makes me stand out in a sense. I have sometimes
booked, and sometimes rejected, because of my mission. For example, I
wear fur, and sometimes that makes me lose a job, but that's okay
because I am
a firm believer in practicing what I preach and no success is worth
compromising my values.
been your favorite modeling moment so far?
Krithika: Hmm that's tough to decide because I have so
many, I love most moments as a model.The
most fulfilling moment was viewing my Vogue India issue with my family.
Modeling isn't the most respected profession where I come from, but
family smiling and proud made me feel at peace. I also felt excited and
grateful to be a face of India's biggest fashion publication because
huge step towards helping change the widespread inequality (colorism,
casteism etc.) that I am working towards in the Indian community.
what is your favorite part about what you do?
Krithika: My favorite part about what I do is working on
camera but also the exciting lifestyle that comes with modeling -
meeting cool and talented individuals on a daily basis, making art with
the fashion, getting to experiment with cool health and beauty
still being able to simultaneously advocate for what I believe in.
IM: Can you please share with us how have you
success to bring goodness to the world?
Krithika: My goal itself in becoming a model is to use my
success to bring goodness to the world in regards to environmental,
health, human rights, animal rights, colorism, and other causes. I see
not only as a fun part of the fashion industry but also as an
use my platform to work on causes I care about, including working with
and nonprofits. For example, I'm hosting the YouTube channel for a
service organization about my two greatest passions - holistic health
strive to work with ethical brands. With my biggest goal being to help
world from environmental collapse, I have worked with sustainable
Stella McCartney to help bring the message to the surface.
am so happy doing beauty campaigns because my color and background
seen in a positive light by millions of people throughout history, and
I love changing
that standard of beauty because I think that every color, and being,
IM: Have you learned any beauty and fitness
Krithika: Oh yeah, tons! I'm lucky to get to work with
exceptionally talented people, and I learn various things from
everyone. I find
myself paying close attention to the makeup artists working and ask
to broaden my knowledge. Before I became a model, I only used
didn't even own a foundation or concealer. I wasn't really into beauty
became a beauty model, which actually happened immediately upon
industry - my first job was with Dior Makeup and I've done many beauty
since. I love learning from makeup artists on set - one of the coolest
I've learned is how to effectively curl my lashes, which is a process
people struggle with because they're so long and straight. So now, I
end up teaching make-up artists how to work with my lashes.
you do to practice more self-care?
Krithika: I live a holistic lifestyle and am an avid
believer of self-care being essential to our physical, mental health,
spiritual health. I practice breathing, meditation, yoga, clean
diet and cooking, herbalism, just the right amount of socialization and
media, positive thinking, time in nature, gardening, 8 plus hours of
time to myself, cutting out toxicity and circulating good energy within
around me, caring for other beings - plants, animals, and people - and
caring so much for materialistic things, striking a balance between
service to others and to myself, enjoying and appreciating even the
parts of my day, living my dream life, I could go on and on.
favorite cheat meal?
Krithika: Right now, anything with bananas and pure
syrup. I make flourless banana pancakes, muffins, cakes, etc. with just
ingredients. I eat very little sugar, carbs, and processed foods to
PCOS and endometriosis, so I consider this "cheating" and so
deliciously worth it - especially because they have health benefits as