Interview with New York based Indian fashion model Krithika Reddy
By India Models 20/05/2020
Reddy is an International Model, women's health and environmental
activist, holistic health and clean skincare blogger, and also a
student of herbalism. She was born in Hyderabad, India and grew up in
the United states between Atlanta and Houston. |
Her career goal is to become an influential model and use her platform
to help change the world. When I'm not modeling, I'm working on social
change through projects, partnerships with non-profit organizations
& ethical brands. She also creates content on living a holistic
Krithika's energy and whimsical spirit makes her stand out, she truly loves what she does wholeheartedly, every part of it!
IM: What was a major
turning point in your life as a model?
As a model, a major turning point in my life was when I began getting booked
for jobs based on who I am as an individual and what I stand for. It began with
getting booked for Vogue Italia partly for my endometriosis advocacy, and then
escalated to working with brands due to my environmental advocacy.
IM: Were you
intimidated initially, when you first found yourself in this industry?
I wasn't intimidated per se, but there are intimidating aspects of the
insane competition in the industry. Modeling feels instinctual to me, I felt at
home since the first time I posed in front of a camera. Breaking into the
industry, however, was intimidating in that it takes a lot of hard work and
some luck for brands to begin noticing your unique brand and differentiating
you from the thousands of other faces they can potentially decide to work with
IM: What makes you
unique and stand out as a model?|
I think that my goal of using my platform to activate social change makes me
stand out in a sense. I have sometimes been booked, and sometimes rejected,
because of my mission. For example, I don't wear fur, and sometimes that makes
me lose a job, but that's okay because I am a firm believer in practicing what
I preach and no success is worth compromising my values.
IM: What's been your
favorite modeling moment so far?
Hmm that's tough to decide because I have so many, I love most moments as a
The most fulfilling moment was viewing my Vogue
India issue with my family. Modeling isn't the most respected profession where
I come from, but seeing my family smiling and proud made me feel at peace. I
also felt excited and grateful to be a face of India's biggest fashion
publication because it's a huge step towards helping change the widespread
inequality (colorism, sexism, casteism etc.) that I am working towards in the
IM: And what is your
favorite part about what you do?
My favorite part about what I do is working on camera but also the
exciting lifestyle that comes with modeling - traveling, meeting cool and
talented individuals on a daily basis, making art with them, the fashion,
getting to experiment with cool health and beauty treatments, and still being
able to simultaneously advocate for what I believe in.
IM: Can you please
share with us how have you used your success to bring goodness to the world?|
My goal itself in becoming a model is to use my success to bring goodness to
the world in regards to environmental, women's health, human rights, animal
rights, colorism, and other causes. I see modeling not only as a fun part of
the fashion industry but also as an opportunity to influence positivity.
I use my platform to work on causes I care
about, including working with brands and nonprofits. For example, I'm hosting
the YouTube channel for a nonprofit service organization about my two greatest
passions - holistic health and environmental awareness.
I strive to work with ethical brands. With my
biggest goal being to help save the world from environmental collapse, I have
worked with sustainable brands like Stella McCartney to help bring the message
to the surface.
I am so happy doing beauty campaigns because my
color and background haven't always
been seen in a positive light by millions
of people throughout history, and I love changing that standard of beauty
because I think that every color, and being, deserves equal treatment.
IM: Have you learned
any beauty and fitness tips backstage?|
Oh yeah, tons! I'm lucky to get to work with exceptionally talented people, and
I learn various things from everyone. I find myself paying close attention to
the makeup artists working and ask questions to broaden my knowledge. Before I
became a model, I only used lipstick...I didn't even own a foundation or
concealer. I wasn't really into beauty until I became a beauty model, which
actually happened immediately upon entering the industry - my first job was
with Dior Makeup and I've done many beauty jobs since. I love learning from
makeup artists on set - one of the coolest things I've learned is how to
effectively curl my lashes, which is a process that most people struggle with
because they're so long and straight. So now, I sometimes end up teaching
make-up artists how to work with my lashes.
IM: What you do to
practice more self-care?
I live a holistic lifestyle and am an avid believer of self-care being
essential to our physical, mental health, and spiritual health. I practice
breathing, meditation, yoga, clean skincare, clean diet and cooking, herbalism,
just the right amount of socialization and social media, positive thinking,
time in nature, gardening, 8 plus hours of sleep, time to myself, cutting out
toxicity and circulating good energy within and around me, caring for other beings
- plants, animals, and people - and not caring so much for materialistic
things, striking a balance between being of service to others and to myself,
enjoying and appreciating even the unappealing parts of my day, living my dream
life, I could go on and on.
IM: Your favorite cheat
Right now, anything with bananas and pure maple syrup. I make flourless banana
pancakes, muffins, cakes, etc. with just 2-3 ingredients. I eat very little
sugar, carbs, and processed foods to manage my PCOS and endometriosis, so I
consider this "cheating" and so deliciously worth it - especially
because they have health benefits as well.
|Krithika Reddy is on Instagram|