good photographer is someone who clicks a beautiful, breathtaking picture and
makes it awesome. But a great photographer is someone who can repeat the
awesomeness over and over again. Consistency is what puts a photographer in the
league of ‘great,’ and that’s what one can talk about the pictures clicked by
photographer Kaifi Chouhan.
celebrity and advertising photographer by profession, Kaifi Chouhan has a clear
vision that helps him to achieve what he wants during the shoot. His vision is
to capture the uniqueness by focusing on the concept and the character that he
is shooting. Thus he ensures that each and every shoot is different from the
last. Kaifi’s vision is the driving force behind every single photo shoot.
loves the natural look and strength of a location and person, and that is one
of the many qualities that set him apart from other fashion photographers.
Keenly observant, Kaifi observes people and think of them as characters so that
each person inspires him to do something different.
IM: Can you tell us a bit about what influenced you to get
into photography and how you got your start in fashion?
Kaifi: I was a
professional editor for years. Then I got a Canon 1200D and experimented on it
for 2 months. I liked the results I got. Then I rented a camera and did a shoot
for a female and a male model and they loved it. That was the starting point of
IM: What drives your creativity?
model/actor is different. I observe people and think of them as characters. So
each person inspires me to do something different. They are the focus.
IM: How would you
describe your style of photography?
Kaifi: My style of photography
depends on the people I am shooting.
focus on their natural look/strength.
IM: And how would you say your style has changed over the
Kaifi: My style has changed
the last few months. I am more focused on the concept and the character I am
shooting. I want each shoot to be different from the last.
IM: Your camera of choice?
Kaifi: Now I am using
a Canon 5D.
IM: If you could shoot at any location; anywhere in
the world, what place would you choose?
Angeles and New York City because of its natural look. I love capturing the
natural look of a city.
IM: Is there a popular personality whom you would like
rapper Bohemia, Mr. Amitabh Bachchan and Kangana Ranult.
IM: Finally, any advice for someone who is just getting into
is not a talent, it’s about a vision. The clearer the vision the better the